Similarweb is another great tool for market research. Imagine if your Google Analytics dashboard could show you the data on your competitors. This is exactly what SimilarWeb does.
Ahrefs is one of the top SEO tools out there. It can give you some of the most sophisticated information about the types of backlinks you or your competitors have, search engine rankings, and much more. Basecamp is a great tool for team collaboration that has been used for streamlining project management. You can use it to message your team, store and organize project files efficiently, and work better with your team.
There are so many data points to gather for your marketing plan and you will need to collaborate with multiple teams in your company. Slack is another great tool for team collaboration. This is a great design tool for making charts. They have a really easy-to-use drag and drop design interface that allows you to create fancy charts and diagrams for your marketing plan in minutes.
Canva is a great graphic design tool for all kinds of design projects. It has a wide range of features that you could use to design amazing graphics and download them for your marketing plan. There are so many areas of digital marketing and if you want to be really efficient you should make a plan for each one. You can download any of these or save a copy for yourself. This is a really great content marketing plan.
It breaks down every process from discovering your ideal customers, to creating their buyer persona template, finding the main challenges that your content could solve, and so on. This is a really in-depth guide designed for any content marketing out there.
It's so simple that you can literally look at the guide and write it all out in Google Docs. This one looks really old school, so if you are a visual learner this one is probably not for you.
But if you want to see a really well-written explanation of every section of a traditional marketing plan, you will get a lot of this example. Download your marketing plan and fill it out, you will get a lot of value out of it. This one is really useful for a quick brainstorming session, especially when working with a remote team. Sumo has some incredible marketing plan templates.
I used one of their templates to grow an Instagram account from k subscribers in 18 months. Creating a video strategy for a brand can be a pretty complex task. You have a bunch of teams, a variety of factors to consider, and it can become a big mess pretty quickly. So, if you want to create a business marketing plan template for a specific project like that, then use this infographic template from Visme to display everything and make it all really easy for the whole team to follow.
So organizing every project into a quick marketing plan infographic can provide a really great way to keep everyone organized. An email list is one of the most powerful tools any business has. It deals less with the content strategy of things and more with specific growth tactics to help you grow your list fast. Hubspot is an incredible software product for any brand and they make incredible templates and comprehensive guides on virtually every aspect of digital marketing email marketing, agile marketing, social media and much more.
This plan outlines every aspect of creating a good email marketing program. Try it, you won't be disappointed. It's one of those marketing roadmaps where you can write out every strategy you want to try and keep track of KPI's.
It helps you define your target audience, create your brand strategy, conduct a competitor analysis, and map out a plan to meet your marketing objectives. It even has a SWOT analysis template to help you define your strengths, weaknesses, opportunities, and threats. This is something that we get asked often. Find out as much information on your audience as you can. Look at the top companies in your industry or niche and the type of content that they are posting.
You could quickly get some good ideas from doing a thorough competitive analysis on the various online platforms that you want to post on. It might be that your competitors are using video exclusively, or relying heavily on user-generated content , and that should be the type of content that you should to create as well.
You could also glean the post frequency from your competitors. For example, one of the brands that we were working with wanted to expand into Pinterest. We did a quick analysis and saw that other accounts in their niche were posting 10 pins a day. Now that you know what your competitors are doing, compare that to where you are holding with your current efforts. Next, choose the right social media platforms for your business.
Decide which ones you want to use and for what purposes. It could be that one channel you could use for impressions, and on the other one, you really care about the engagement. You might find that Pinterest is a perfect platform to get traffic, while Instagram is primarily for sales. It totally depends on the industry, design, content format, and type of business you have. Once you upload all of your posts into one marketing calendar you can see it all visually, and see your post frequency for each platform.
Launch your posts for the next months and see how they do. After 2 months, re-evaluate your progress, double down on the posts that did really well. Here are a few of our favorite social media plan templates. You can use these to plan your calendar, to better optimize your strategy, and to rock out like the top brands out there. This template is a really great general for all of your needs. Each tab is divided into a grid for all your accounts, performance, audience, marketing goals, and even a SWOT analysis.
It's one of the best social media analysis templates we've ever seen. It's a marketing plan outline that you can use for any marketing channel. Here's another really great template that you can use for your social media strategy.
This is one is from SproutSocial and it helps you breakdown your social media activity by month. It's not your conventional social media plan. Instead of planning out your posts it helps you divide broader strategies into tasks, similar to a product marketing plan where you plan out the features of your product.
You can plan out tasks like mapping out your audience personas, analyze your engagement, or drafting your influencer strategy. Regardless of which product you sell, there are a lot of different digital marketing channels that you could use. You need a really good digital marketing to determine which marketing channels are best to promote your product.
And you need them to create a really good digital marketing plan to strategically execute every channel. Digital marketing can be summarized into 5D's: digital devices, digital platforms, digital media, digital data, and digital technology. Your Privacy is Important to Us.
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Choose from the many different options you have with digital marketing starting from search engine optimization down to social media marketing. Modify the template to fit your purpose by opening this file in any of the multiple file formats. Create a Digital Marketing Plan in 5 Steps Step 1: State Your Goals and Objectives The first thing you need to do before you start drafting your digital marketing plan is to know your goals and objectives.
This is important because it helps you know what it is that you are working for. Step 2: Conduct an Analysis Next, conduct a market analysis and mention the researched information. Talk about how the industry you are in currently is set to grow in the next coming years or so. Perform a SWOT analysis so that you will have much-needed information on how you can grow your business and on what factors you need to work upon.
Step 3: Research Your Target Audience It is mandatory that you do research on your target audience as they are the ones who play a major part in the growth of your business. List out the needs of your target audience so that you can work upon them.
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