She has been a design researcher and strategist for over 15 years, observing users of websites, phones and other mobile devices, museums, retail environments and educational and business software.
She is currently the Staff User Researcher at Inflection, a technology company working to democratize access to public records. Her writing on design and technology has appeared in a variety of publications. Only logged in customers who have purchased this product may leave a review.
Since the publication of the first edition, the business of user research has exploded with new technologies and new techniques. This second edition takes those changes into account with extensive revisions to existing topics. It also adds entirely new material on observational research, mobile usability, diary studies, remote research, and cross-cultural and multilingual projects.
Their goal was to create a guide for those who are relatively new to user research or who find that their positions now require knowledge of user research. For this audience, Goodman, Kuniavsky, and Moed's book succeeds, and fulfilling the authors' prediction, these readers will likely pull this book from the shelf when they must observe the user experience.
Article :. Date of Publication: 14 August Free Global Shipping. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services.
The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products.
Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable.
Explains how to create usable products that are still original, creative, and unique A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users.
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