When WhatsApp announced impending changes in their privacy policy , the ramifications were instantaneous. Users left the Facebook-owned chat app in droves — the majority of them trading it for Telegram, a hyper-secure IM and social networking app favored by blockchain enthusiasts and cryptocurrency traders.
The Guardian reports via data obtained from App Annie that between January 1 and January 12 of , WhatsApp had fallen from the 8th most downloaded app in the UK to the lowly position of 23rd. During roughly the same period of time January 1 — January 21 , Telegram gained approximately 25 million new users. According to data published by Hootsuite , Android Telegram users spend more time on the app than those using Facebook Messenger. The social media specialists report that the average user spends 2.
This infused each Snapchat interaction with an immediacy that resonated with a younger generation of mobile internet users. It also helped that the app broke the mold when it came to augmented reality filters and lenses — features that instilled Snapchat interactions with a creative irreverence missing from other social networks. Snapchat has shown some seriously impressive growth in its daily active users DAU outside of the United States and Europe. DAUs in the rest of the world, however, have skyrocketed in this timeframe, going from 47 million to a whopping 99 million.
Functionally, it offers very similar features to Douyin, but there are key differences in the type of content the two networks create and how it is curated and displayed. The image-sharing platform saw a record growth year in , gaining more than million new monthly active users between January and December.
Important information for brands looking to promote themselves on Pinterest is that the social media platform is only now starting to make its mark outside of the United States. The next closest territory is Germany which accounts for a mere 3. France is third with 2. Demographically, Pinterest has largely been dominated by female users. Reddit is a haven for the niche-obsessed. Australia 4. Currently, Reddit has just over 2. These are largely independent communities that exist with minimal moderation and interference from the platform itself.
Users are able to form thriving communities around some pretty obscure topics — something that breeds fierce loyalty to a platform. There you go. The 15 most popular social networking sites and apps. In all seriousness, knowing as much as possible about a platform before you start promoting your brand on it is absolutely critical to social media marketing success. Different functions and features make certain platforms more appropriate for one brand than another. At the same time, different legacies and cultures also attract specific audience demographics.
WhatsApp, Messenger, and Telegram are all straight-up messaging apps, while Zoom with almost half a billion installs and Google Meet with million are video conferencing apps. Snapchat is mostly a messaging app as well, and of course Facebook and Instagram are social apps. Interestingly, the first and last names on the global list are linked, in a way. Both TikTok and Netflix are primarily entertainment apps.
While TikTok is social and short form and Netflix is personal and long form, both involve audiences primarily watching video. The most-downloaded apps of in the United States, according to Apptopia. The one surprise is a fintech app, Cash App, a mobile payment service from Square. Other than that, the most interesting difference in the U.
Download link: iOS. Pinterest is another major player in the mobile social media application, which has been providing to the entire globe that how significant visual content is or could be. Pinterest inspired the users with new ideas to try new things, which makes Pinterest a top marketing tool for businesses as it directly targets the consumers.
However, before you start with social media ads you should understand the basics like What are social media ads? Tumblr is an American microblogging and social networking website founded by David Karp in and currently owned by Automattic. The young generation widely uses it for showcasing attractive features like customized blog share platforms and versatile blog content.
You can find insightful blogs like 21 Best Marketing blogs you must read which will keep you ahead in planning the market strategies. TikTok has an amazing growth rate as it is a new social media app for music video sharing.
It became a social media sensation as soon as it was released in On this social media app, users can record videos for up to 60 seconds, edit them, add music and special effects before publishing them to the wall. Whatsapp has already surpassed a lot of social media and messaging platforms. It has a vast user group that has further shadowed Facebook messenger grades as it is one of the best social media applications.
People from more than countries use this free social media app for communicating in business also. It also offers WhatsApp Business for business owners to have a proper professional profile to share updates and provide customer support to the customers. It is easy once you learn How to Promote your Business — 24 result-driven business promotion strategies. As of , Facebook is the largest social media platform globally with 2.
We all can say that Facebook is ruling the social media market. It is easy to start with the best social media mobile app as you are allowed to post images, text, videos, stories, and live videos. With so many users all around, you might not find the person in the directory but the chances of finding a person are high on Facebook. Along being a social media application, Youtube is also the best video streaming app and best video uploading app. You can find every kind of video, you just have to search for it.
Youtube is also the second-largest search engine after Google. As of Youtube has 2. Viber is among the fastest and most secure messaging applications. With more than 1 billion users worldwide, Viber is surely giving tough competition to the listed best social media apps. Users can text and make high-quality crystal clear phone calls for free of cost. Whisper is a proprietary Android and iOS mobile app which is available on the respective app store for free.
A whisper is a form of anonymous social media that allows users to post and share photo and video messages anonymously. Whisper has a large online community where millions of people share their thoughts. With a user base of more than 30 million people Whisper is among the top social media applications. TikTok was the second most downloaded app in It has been one of the most installed app in the world. With over Signal is another cross platform centralized encrypted messaging service which was developed by Signal Technology Foundation and signal Messenger LLC.
As of January , Signal had more than million total downloads and had approximately 40 million active users using the app. Signal has been installed on more than 50 million Android devices as of now. It is ranked fourth in the overall downloaded list.
The Facebook app is used almost everywhere for social and business communications. According to Alexa internet Facebook ranks seventh in the global internet usage. WhatsApp is ranked fifth in overall downloads with more than billion plus downloads. It is one of the most popular and widely used chat applications; WhatsApp also supports communication between international phone networks. Instagram was at the sixth position in the most downloaded apps in all categories. It been predicted in that Instagram will see a 5.
Zoom was the seventh most installed app in the overall downloads category. It ranked first in the Apple Store downloads segment and third in Google Play downloads. With nearly This exponential growth of Zoom makes a lot of sense because of the lockdowns implemented all over the world due to the COVID pandemic.
Offices and educational institutes were shut down and to continue working and studying from home, people relied heavily on Zoom for video conferencing and calling. MX Player is an Indian video streaming and video on demand platform and has over million users globally.
Making MX Takatak the eighth of the most downloaded app in the world. Snapchat is now the ninth most popular app
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